Having an online shop or business has is a dream for many. Sometimes you need a more than an online store to be seen. A popup shop might just be the answer to this. It is a temporary shop that is put up somewhere to test the waters and see if your business will also succeed offline. It is a short-term plan to see if a shop might have long term success.
Here are a few tips for hosting an excellent pop-up shop:
Why do you want to host a pop-up shop? Do you merely want to test the waters and see if a store or business premises might work long term? Do you have a new product or service that you want to promote? Or would you like to see what your customers and clients are like in person?
All these are great reasons to host a pop-up shop. Your step is to understand and know exactly why you want to do it and go from there.
Timing as with everything is crucial. Hosting a pop-up shop when there is another large event might not be such a good idea. You can, however, host it alongside festivals that target the same market as you. This way, you know you will be attracting the right people. Another great time is during the Christmas season when everyone is looking for gifts. If you have a Christmas-worthy product, then this might just be the best time to host a themed popup shop.
3. The standout pop-up
Make use of social media and catchy hashtags so your customers and clients can put the word out. It will generate interest, and we all know what word of mouth can mean for a business. A little booth with props where photos can be taken will also have the people talking and get everyone excited for what you have to offer.
4. Using the right tools
Using the right tools to attract potential customers and clients is very important. Things like banner stands, flags, and even exhibition displays will all go down a treat if used properly. People love colourful things, add in a free little gift bag, and you are gold.
5. Do not get carried away
You can plan everything and a little more, but sometimes simple is better. location and having friendly staff are the two things that will make potential customers or clients very happy. Nothing is worse than having to drive around, looking for a place that could have been easily found if planned properly.
With these steps in mind and a great product or service, your pop-up shop might just have the success that you want. Remember to take all the feedback into account and then take it to heart.