Category: Business and Marketing

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Business and Marketing

7 Ways to Use Portable Banners

Portable banners have become a very effective way of marketing. Most of the designs are very eye-catching, making it possible for a business to attract prospects and share with them information about their products and services. 

It’s understandable, therefore, that large digital printing has become almost indispensable in advertising. Graphic design has also gone a notch higher, making it possible for businesses to use powerful imagery to sell their brands. Portable banners have also become a sensation because of the many benefits they offer, including convenience and, of course, portability. Nowadays, almost every business, a startup or otherwise, has one or more portable banners.

Having a portable banner is one thing; knowing how to use it is another. If you already have a mobile banner or you’re considering making one, here are some of the ways you can use it.

Shopfront Advertising

If you’ve got a shop where you stock your products, you can take advantage of a portable banner to attract customers. You can place it in a specific location at the front of your shop and use it to alert passersby of offers among other special announcements.

Presentation Events

If you’re invited to an event to give a speech or a presentation about your business, consider carrying a portable banner with you. On the banner, you can highlight your principal business and provide your website and phone number. By so doing, those who’d like to reach you can get your contacts on the banner.

Outdoor Events

Have you been invited to an outdoor event? Whether you’re selling your products or services, you don’t want to show up with your products alone. A perfect approach to advertising in such an event is to tag your portable banner along. Not only will it attract attendees to your stand but also raise your credibility, making it possible for you to seal deals during the event.

Pricelist Displays

Exhibition display is a great way to reach out to people through imagery. And where you’d like to tell people about your prices, consider using a portable banner to share your rates. That’ll make it easier for people to have an idea of your charges without having to ask you, something that not everyone is comfortable asking at the first instance.

Front Office Branding

If you’ve got an office, you’ve got to brand it properly so that everyone who comes gets a feel of your professionalism. You can use a portable banner in your lobby area or the front office to make your office look beautiful and make potential customers or partners take steps towards working with you.

Providing Direction

You can use a portable banner to give direction to users. For example, if you’ve set up a shop or office within a building that has many shops, you may use a portable banner to direct people to your business. You can mention your business, the shop number, and how to navigate to it.

Same Stand, Different Events

Buying a full banner and making a new graphic every time is too costly, especially if you’re the person who attends different events that have different themes. That’d force you to have different banners for almost every occasion. You may consider using a banner stand that has removable cassettes to allow you to change the graphic without having to buy a full banner.

With explicit knowledge of how to use portable banners, you’ll make a more significant impact with them and boost your brand and business in general.

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Business and Marketing

Types of Banner stands for your marketing needs

If you are looking to market your products or services while on the move, banners are the way to go. They are the perfect portable display. When it comes to banner stands there is no limit to the application. Different industries use banners for different purposes. The banners come in various styles. There is no limit to the size, shape and fixtures that come with the banners. When selecting a banner it’s important to go for one that is certain to serve your needs. Here are some of the selections available for banner stands.

Retractable banners

One of the most popular banner styles is the retractable banner stand. You cannot miss the banner in a convention or expo. The banner works like an old fashioned window shade. The cartridge is loaded with the graphic that is pulled out during set up. The cartridge is spring-loaded hence the name retractable. The system is designed to make set up simple and fast. Retractable banners are popular for the following reasons.

Design

Retractable banners are versatile. They come in different sizes ranging from small designs of 15” width to large 60” wide designs. The height is often adjustable depending on the supporting pole that comes with the stand. Nonetheless, there are retractable banners that come with fixed-sized stands. You can have designs on both sides of the banner and maximize the application.

Convenience

Retractable banners are popular due to the unmatched convenience they offer. The banners are portable and easy to set up. You only need one person to set up and it takes a few seconds to put up the design. The banner also comes with a bag that allows it to be put away when not in use.

Telescopic banner stands

If you want a large banner that allows for size adjustment, the telescopic banner display is the best option. The banner allows expansion of the length and width with variation up to 120’’. If you want a larger display, you can attach two or more banner stands with connectors and cover a large wall. The beauty of a telescopic banner is the ability to adapt to your needs. Both the fabric and vinyl displays can go up on a telescopic banner and the application covers both indoor and outdoor spaces. Spring Back banners

Spring back banner display

Just like telescopic banners, x-style banners or spring back banners have no base. They are supported on a tripod-based structure. The banner stands on its own and offers a lightweight display solution. The main advantage of a spring back banner is being able to change out the graphics. You can reuse the frame and recycle prints. Unfortunately, spring back banners have a fixed size display. You can interchange the displays but you cannot alter the design. If you are looking for a banner that is simple and inexpensive, the spring back banner is what you need.

Billboard style banners

These are semi-portable displays designed for outdoor application. Billboard banners are common in outdoor events and field sidelines. The banners can take two 92×32 displays and are excellent for big print outs. In most matches, you will see billboard style banners used by team sponsors, vendors and companies running campaigns.

No matter your marketing or branding needs, you can never go wrong with a banner.

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Business and Marketing

Invoicing Mistakes That Could Undermine Your Bottom Line

Prompt and professional invoicing not only assures the health of your business’s bottom line but, if done right, is also a significant interaction with your clients. 

But the process does have its challenges and potential pitfalls that cost your business in the short and long term, so it is vital to be aware of these and avoid them. Some of these potential pitfalls could put pressure on your cash flows, while others damage the prospect of doing more business with the customers.

Mistakes Than Can Ne Costly For Your Cash Flows

The mistake many businesses make is not sending their invoices timeously. Often late invoicing happens because you are too busy generating new business or don’t have the necessary procedures in place to ensure the invoicing process is a smooth one.

Falling into the trap of sending invoices after you have completed the job means it will take that much longer to get paid, directly impacting your cash flows.

When should you invoice your customers? A best practice is sending it soon after you have completed the work. If you have negotiated an upfront deposit, you should send the invoice as soon as the quote is accepted. Otherwise, it would be best if you processed the invoice as soon as your client has indicated you have completed the job to their satisfaction.

Sending the invoice soon after completing the work also ensures that the service you have offered the customer is fresh in their minds, along with the value you have added to their business. Your professionalism will also hold you in good stead when the customer has additional work.

Not knowing the right department and person that will be processing your invoice is also a mistake that could cause avoidable delays and put a dent in your bottom line. It’s worthwhile doing your homework upfront to find out who will be signing off on your invoice and making payment. Get their correct contact details so that you can be sure they are getting the invoice directly from you. Securing the information you need will speed up the process and result in you getting paid as early as possible to the benefit of your cash flows.

Invoices that don’t contain all the company’s required information could also result in costly delays. Every company has specific information that needs to appear on the invoice for it to meet its invoicing requirements.

What should those be? At a minimum, these include the company details, physical address, name of the person who gave you the work, an invoice number and an invoice date. Other information to add where needed is a due date for payment, relevant tax numbers and payment terms. It is advisable to find out the exact details required before you send the invoice to avoid the invoice being sent back to you for revision.

Not itemising services correctly and in line with those you committed to delivering can result in time-consuming queries from the customer. Even worse, it could cause disputes over whether the services you delivered line up with the contracted work.

Another pitfall is not being clear on the terms of payment upfront. If you don’t specify how and when the customer should pay, you cannot expect payment within the time-period you envisaged. 

To ensure payment on your terms, it is crucial to be transparent and specific about your expectations when you first negotiate the contract. It is also worth reminding customers of the terms on all subsequent communications around the payment.

It is preferable to offer your customer a variety of ways to make a payment, including credit cards, electronic fund transfers and PayPal.When payment methods are difficult for the customer, it puts additional and unnecessary hurdles in the way of prompt payment.

Invoicing Mistakes That Can Affect Your Ongoing Success

Invoicing has the potential to build or dent your company image. Any behaviour that conveys a lack of professionalism will undermine your reputation as a business offering quality services. Mistakes you want to avoid at all costs include sending an invoice that looks tardy, making spelling mistakes or providing inaccurate information.

Another mistake to avoid is adding unanticipated costs that you did not agree on with the customer. It is advisable to inform your customer as soon as you envisage your services will cost more, otherwise these extra fees could damage your reputation and reduce the likelihood of you getting further work from the customer.

As a small or medium enterprise, getting the invoice invoicing process right is much more critical than it is for an established business because it can materially impact your cash flows, as well as your customer relationships. So put in the effort upfront because invoicing plays a crucial role your business growth potential.

Read More:
E-Invoicing Standards and How these are Influencing the Adoption

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Business and Marketing

A Professional Approach To Debt Collection

Every business person is happy when all payments are made before goods or services are delivered to the customer. However, because of the nature of a business or some other compelling circumstances, a business may be forced to sell on credit. That’s understandable since selling on credit is a proven way to increase sales. 

Despite the increased sales, not every customer honours the terms of their debts. Some customers will fail to pay because of lack of funds, while others will fail simply because they’ve not prioritised the debt payment.

For a business, however, the failure by debtors to pay is detrimental to operations. Unpaid debts mean your cash flow will be negatively affected. If the problem isn’t addressed immediately, unpaid debts may end up pushing you out of business or significantly cut your profit margins. Both scenarios aren’t good. 

Therefore, you have to look for a practical, effective, and professional debt recovery approach.

Why is this important?

Because, on the one hand, you want your debtors to pay. On the other hand, you want to retain them as your customers or, at least, maintain a good relationship with them.

For a professional approach to debt recovery service, the following tips will be of help.

Hire a Professional Debt Collector

Debt collection is something you can handle on your own. However, that’s only practical where the number of debtors is minimal. As the number increases, which is often the case for every growing business, a time comes when balancing between attending to the needs of your customers and pursuing your debtors will overwhelm you.

Before getting to that point, it’s better to seek the services of a professional debt collection agency. 

Why a Debt Collection Agency?

When working with a professional debt collection agency Sydney or Melbourne, you get more time to focus on your core business. A professional debt collection agency will conduct a systematic follow up on the debt payment process, keep you updated on the same, and take all the necessary measures and steps to ensure that your debtors pay. 

Debt collectors Melbourne, Sydney, or whichever other places in Australia have the laws that govern debt collection at their fingertips. That makes it easier for them to push the debtors as much as possible to pay within the confines of the law. A professional debt collection agency will write reminder messages, make follow up calls, and, where necessary, seek legal redress.

Debt collection agencies are generally very successful in their debt recovery exploits. That’s understandable, considering their experience and expertise, among other resources necessary to speed up the debt payment process.

Moreover, a mere call from a debt collection agency Melbourne or Sydney is a clear indication to the debtor that the creditor is serious about the debt recovery. In many cases, it takes nothing more than that call to have the debtor pay or make a serious commitment to pay.

Professional Record Keeping

The debt recovery process can only be considered as professional if the records relating to the debtors and the payment process are done properly. Luckily, professional record-keeping is one of the services that debt recovery agencies provide besides helping to push the debtors to pay faster. The agency will keep clean and verifiable records of your debtors, their payment progresses, their custom payment plans, among other essential records for the debt recovery process. 

There are many advantages to professional debt recovery. Instead of running the risk of giving the debtor legal loopholes to drag the payment process, a professional debt collection agency Melbourne, Sydney, or whichever other Australian states will make sure that no loophole is left for the debtor to take advantage of so as not to pay according to the prescribed debt terms. Where necessary, the debt collection agency would go ahead and take legal action, including applying for a garnishee order.

Because of the many benefits attached to working with a debt collection agency, most businesses, small or otherwise, choose to hire professional debt collectors. Doing so helps them to focus on growing their businesses and offering services to their clients as opposed to pursuing debtors.

Read More:
Some Useful Collection KPIs
Good Debt vs. Bad Debt

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Business and Marketing

E-invoicing Standards and How these are Influencing the Adoption

Concerns about the technicalities and time involved in getting a digital invoicing system up and running have resulted in relatively slow adoption of e-invoicing by Australian companies. However, several recent government developments should increase the pace of e-invoicing adoption.

For the past few years, the Australian government and tax authorities have been working towards introducing a common e-invoicing framework across Australia and New Zealand. This was achieved in February 2019, when both countries announced that they would adopt the Pan-European Public Procurement On-Line (Peppol) interoperability framework, a standard used by 34 other countries internationally.

Introducing a global e-invoicing framework creates an environment in which more businesses will see the benefits of relying on the automated transmission of e-invoices between the buyer and the supplier rather than sending paper or pdf-based invoices.

More recently, the announcement of another important government initiative is also likely to fast track the adoption of e-invoicing by government suppliers. In early November, the Australian government committed to rolling out five-day payment terms for suppliers submitting e-invoices of less than $1 million. The new payment terms will come into effect on January 1, 2020.

The Australian Small Business and Family Enterprise Ombudsman, Kate Carnell, considers the government’s new e-invoicing payment terms to be a game-changer for small businesses that have contracts with a federal government agency. She says the next step will be to apply this to businesses throughout the supply chain in both the government and private sector.

E-invoicing promises to be particularly beneficial for small businesses that rely on healthy cash flows to sustain their momentum and grow. The digital sharing of invoices between supplier and customer speeds up the process of invoicing, eliminates processing errors and reduces processing time. It also allows small businesses to monitor and follow up on invoices more effectively.

According to the Australian Small Business and Family Enterprise Ombudsman, about 20% of traditional invoices are sent to the wrong person, and about 30% contain incorrect information, which results in delayed payments. Late payments are also an issue for small businesses. Ombudsman Kate Carnell says, “Our Small Business Counts report shows that late payments continue to hamper small business viability, with half of all small businesses reporting late payments on 40% of their invoices.”

Although there are definite advantages to e-invoices, adoption has been hampered by the technical changes that companies must make to their accounts receivables process and software, as well as the perceived financial cost and effort of moving over to an electronic invoicing process.

The Australian Tax Office has been a significant force behind ongoing efforts to encourage the shift from paper or pdf-based invoices to e-invoices and has been doing so since 2016. The revenue authority also viewse-invoicing as a more efficient method because it reduces the number of invoices being lost or delayed because of their direct and automatic transmissions between the software systems of the buyer and the supplier.

At the end of October this year, the ATO was registered as the Australian Pan-European Public Procurement On-Line (Peppol) Authority, responsible for replicating the internationally established, collaborative e-invoicing framework across Australia and New Zealand that was announced earlier in the year.

There is no doubt that companies and the broader Australian economy have a lot to gain from shifting over to e-invoicing that aligns with the Peppol standard. The Australian Small Business and Family Enterprise Ombudsman says research shows the difference in the cost of processing a paper invoice, estimated to be about $30, and an e-invoice, about $9, is significant and would result in much-needed savings for small companies in particular. With nearly 1.2 billion invoices exchanged a year in Australia, the potential economic benefit amounts to $28 billion over a decade if all businesses switch to e-invoicing.

There is little doubt that government efforts to put in place a common e-invoicing standard that makes digital invoicing much more accessible and easier to navigate will pay dividends as companies see the benefits of moving away from paper and to digitising their accounts receivables process.

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Business and Marketing Technology

Can Data Integration Enhance Your Business Efficiency?

In a world where analytics is fuelled by more data than ever before, it is often easy to lose track.  Data silos can make life very difficult for businesses to move forward. Piling up a variety of systems and data sources in differing formats and refreshes may seem unavoidable.

When it comes to business efficiency, poor data accessibility can be a common pain. However, effective data integration promises to help businesses to keep running smoothly and advancing further.

What is Data Integration?

Before we consider how better data integration can help businesses run from day to day, we need to look at what integration of data actually means.  Part of data management, data integration is about combining data from disparate sources whether internal or external data to transform into meaningful and valuable information.  Put simply, data integration produces a single, unified view of a company’s data that a business intelligence application can access to provide actionable insights based on the entirety of the organisation’s data assets, no matter the original source or format. 

Extract, Transform & Load (ETL) forms part of this process.  As the name implies, ETL works by extracting data from its host environment, transforming it into some standardised format, and then loading it into a destination system like a data mart or data warehouse for use by applications running on that system.  

Given that business analytics can cover hundreds of different variables, it can be challenging to balance everything at once.  Therefore, business efficiency takes an immediate hit. When you could spend time acting on analytics and results, you may be wasting resources pulling the data together.

Who Can Help with Data Integration?

There are a variety of different platforms designed to source and combine data from different avenues so data can be used to understand business performance.  The problem today is that businesses need access to information in real-time, which has implications for the IT teams in making data available and accessible to do this. Integration can not only help to improve business efficiency but can also help to fine-tune customer experiences.

Gartner’s 2019 Magic Quadrant Report for Data Integration tools give a good indication of where to start to select an appropriate data integration platform.  Two platforms that Inside Info works with extensively, Microsoft and Qlik, were both cited as Challengers in this space. While Microsoft’s Data Platform is also recognised by Gartner as a Leader in data management and business analytics on the whole.

A well-designed data integration solution, such as Microsoft’s SQL Server Integration Services (SSIS) or Microsoft Azure’s Data Factory in the cloud are good examples of a modern data integration platform. They can automate data integration and allow the creation of blended datasets without manual coding or tuning.  This provides connectivity between a wide variety of data sources. In fact, Azure Data Factory integrations data silos with a service built for all data integration needs and skill levels.  ETL and ELT processes can be constructed code-free within an intuitive visual environment, or there’s also the ability to write your own code.  

Benefits and Business Efficiency

It will likely already be obvious how data integration can benefit business efficiency.  However, to fully understand how it affects productivity and delivery long-term, we need to drill a little deeper.

Data silos can significantly impact customers.  If current data is not available on hand to help with urgent customer queries, you risk disappointment and worst still their business.  Historically, data integration has often been performed in an ad hoc manner, usually manually. This can be a time consuming, difficult and error-prone.  Inconsistencies in formatting, spelling mistakes, duplicates or naming conventions, often inhibit the reliability of data and the integration process. 

By integrating old, previously inaccessible data with newer information, we can better predict future events.  Businesses can struggle to make firm predictions as older data is unavailable. Integrating older information, with real-time access, allows firms to make quicker decisions.  These decisions are firmer, more confident, and more accurate, too.

The Future of Data Management

Data integration needs to be proactive to seize business moments.  Demand for data should be processed and the scale of events must match the speed at which the business operates. Many businesses fail to use analytics properly, or even make fatal errors, as a result of data siloing.  As a result, it is evident that consolidating and streamlining information is going to save time, effort and even revenue.

More information on data integration, key trends and the leading vendors are available in the full Gartner 2019 Data Integration Magic Quadrant report, which you can download here.  

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Business and Marketing

Why Aussies are using pull-up banners at expo’s.

Picture yourself at the next industry expo you go to. You know that standing out from the crowd can be tricky and expensive, especially when there is so much competition. So what’s an affordable, eye-catching way to entice your next customer or business partner? Pull-up banners.
There are many reasons that Australians are looking toward pull-up banners when they showcase at expos:
 

Reason 1 – They’re easy to move

The pull-up banner, by nature, is incredibly dynamic. They’re compact in size for when you’re on the go, and come expo time, the pull-up banner is ready to grab a customer’s eye and make a big impression with the right graphics. Minimal floor space is required for pull-up banners to be situated, and they’re very light, too, making the pull-up banner the perfect option to showcase your goods at the next expo.
 

Reason 2 – Affordable

As opposed to the thousands of dollars a lot of big companies spend on visual stimulus at expo’s, pull-up banners are a cheaper option and easy to make. There are several Australian companies that specialise in pull-up banners, making it easy to have your expo advertising needs met in a heartbeat. Pull-up banners are unrivalled when it comes to saving your hard-earned coin, so make sure you compare the market when you think about investing in a pull-up banner.
 

Reason 3 – They stand the test of time

Pull-up banners are great because of their fantastic durability. The pull-up banner will typically give you a great return on your investment and be able to be used time and time again if you take care of them properly. This means only positioning your pull-up banner in places where it’s unlikely customers will run into it, and situating your pull-up banner where liquid won’t be able to spill on it is always a great idea too. As pull-up banners are printed on plastic, however, they are designed to be able to withstand small amounts of water damage. Another bonus of the pull-up banner being printed on plastic is that they are much less likely to crease and will look as good as new whenever you need to advertise your product.
 

Reason 4 – They’re simple to set up

Pull-up banners are great because the only thing you really need to do to set them up is in their name – pull them up. Pull-up banners provide you with the look of a complex advertisement, with all of the ease. No expertise is required to assemble or handle this product, and setting up a pull-up banner only requires one person. As well as being great to set up, the pull-up banner is very easy to pack down, too. You simply roll down your pull-up banner and you’re good to go home, or onto the next expo!
 

Reason 5 – They’re versatile

You can order a wide range of sizes for your new pull-up banner, specifically tailored to whatever needs you may have. Whether you’re after a big or small pull-up banner, you’ll easily be able to find an Australian pull-up banner supplier that can help you out.
 
 

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Business and Marketing

5 TIPS ON HOW TO STAND OUT IN A CROWDED EXHIBITION

Trade exhibitions often have several companies competing for the attention of the same visitors. If you want to attract visitors to your exhibition stand and turn them into potential clients, you need to make smart decisions in your design. An outstanding exhibition stand does not necessarily mean using more money. There are various affordable ways to spice up your display and communicate your message clearly to your target audience. Here are a few exhibition design tips that can help you stand out.
 

1 Location, location, location

The location you select is vital to the visibility f the stand. If possible, don’t simply take a default location, contact the event organizers and find out the layout of the exhibition stands. You can select an affordable stand location that has good visibility and benefits from a high flow of visitors.
 

2 Use Clear Messaging

Your display banners, flyers, posters, and T-shirts should have a clear message defining who you are and what you have to offer. In a crowded space, visitors may not be attracted to vague marketing campaigns. The clearer your message, the easier it is to attract clients who need your services. Clear messaging also reduces the time you spend explaining what you do to the visitors.
 

3 Creative Banners

When there are so many exhibitors in the same space, visitors will come across several generic posters and display material. You can stand out by using unique materials such as fabric or extra wide roller up banners.
While everyone else is using the standard roller up banners, you can show your attention to quality by using a premium 1800mmW x 2200mmH (EXTRA WIDE) banner. One extra wide banner can replace two or three standard banners and come with a robust high-grade aluminum wide base for support. The visual impact of a well-designed extra wide banner is not easy to forget.
 

4 Prepare in advance

Research what types of exhibition stand your competitors have used in the past as well as the emerging trends in the industry. Visit other exhibitions and identify the stands that grab your attention. Investigate branding companies that can design the kinds of iconic exhibition stands you are interested in and make a deal with them.
Many branding companies can offer you discounts if you engage them well in advance of the event as it gives them enough time to come up with your material. It also affords you time to work with the designer to implement improvements to your design.
 

5 Send out Invitations

In a crowded trade exhibition, you can attract valuable clients by contacting them in advance of the event and inviting them to visit your stand. The event organizers usually have a list of registered attendees that they can avail to you if you are interested. You should also inform your existing clients that you have an exhibition especially if you plan to showcase new products or services.
Exhibitions are excellent marketing opportunities that can drive a lot of traffic to your company. It takes a bit more effort to make an exceptional exhibition stand but it can be worth it in the end if you can attract more valuable clients.
 
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Tips for a successful exhibition

When planning an exhibition, there are a few things to keep in mind. You cannot just pitch up at an expo or trade fair with a few posters and smile, expecting it to be successful. You need a way of putting your business out there in a professional manner and catch the attention of potential clients.
Here are a few tips for a successful exhibition:
 

1.  What are you showcasing?

You cannot go to an expo or trade fair without knowing what exactly it is that you will be advertising. Does your business provide a service or a product? Perhaps it is both. Planning on how you will be selling your exhibit is paramount to it being a success. Think of how you will display your service or product. Will it be colourful, or will you go for a more muted approach? All these factors come into play when planning a successful exhibition.
 

 2.  Research

Researching how similar companies have marketed their services and products can give you an idea of what to do. Search for successful exhibitions and those that were extremely popular compared to other exhibits who perhaps only attracted a few customers or potential clients.
 

3. Advertising

It is not enough to just show up at the expo and set up your exhibit. Well before the actual day, you should be putting out the word that you will be exhibiting your service or products, where and when as well. How can people come and see what you have to offer without knowing that you are even planning on having an exhibit? By putting the word out, you will attract a lot of more potential customers or clients on the day then if you didn’t.
One of the best ways to put the word out is by using social media. Twitter, Facebook, and Instagram are great ways to advertise your upcoming exhibition. Ask colleagues to share it as well. That way it will spread a lot further then if you just posted it once or twice.
 

4.  Interaction

Most people prefer taking part in something. If you add an element of interaction to your exhibit it will attract more people, as people are curious beings. Competitions are a great way to garner more attention from those passing by. Everyone loves the prospect of winning something, and you will also get the chance to tell them about your service or product.
 

5.  The Right Advertising

If you’re planning on only using a few posters and brochures, then you’re going to be in for a bad time and a long day. Consider using professionally made banners, floor stickers, and even flags. Using more than one type of advertising tool shows professionalism and innovation. It shows that you believe in your service or product enough to put it out there.
Planning a successful exhibition doesn’t have to be a stressful experience. If planning correctly, it can go smoothly and be a real success. Especially if you give the people something that they want or need.
 
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Business and Marketing

What type of Exhibition Display is Perfect for You?

Choosing the right exhibition display is one of the key considerations you will need to make as a business or a company. It is as essential as hiring the right staff for your company or choosing the right trade show to attend. Therefore, you cannot take the risk of selecting the wrong exhibition display. You need to get it right to achieve your desired business results.
 

The Main Types of Exhibition Display

There are three significant types of exhibition display, and they include the following:

  1. Modular Displays
  2. Custom Displays
  3. Pop Up Displays

One thing to note is that all these types of exhibition display are effective. You just need to choose the one that suits your needs and specifications.
 

Factors to Consider

There are many factors you need to consider when choosing an exhibition display; Discussed as follows:

  1. Easy to Setup and Dismantle

Having an exhibition display that is easy to set up or dismantle is always a plus. Out of the three types of exhibition display stands listed above, pop up displays are the easiest to set-up and pack-up. It takes two to five minutes to set up. For custom stands, you may need a specialist to help because large structures and wall panels are involved. Modular exhibition displays are easier to set up than custom stands but the winner is the pop up stands, when it comes to the set up.

  1. Consistent Look and Brand Image

You are likely to choose an exhibition stand that gives your business the ability to have a brand image and a cohesive look. Pop displays are not suitable for branding, but you can still go for it if your business is only interested in a display that will show your message. However, for bigger companies, custom and modular exhibition displays are the best option.

  1. Flexibility to Replace Graphics

How important is having an exhibition display that provides you with the flexibility of replacing graphics?  If it’s crucial, then modular and pop up displays are the best option. They offer you an opportunity to replace graphics simply and straightforwardly. However, this is may be difficult for you to do on custom stands if you are not experienced, but there are display experts that can help with that.

  1. Low Maintenance Costs

If you are after an affordable display, you need to consider that right from the beginning. A pop-up exhibition display has little or no maintenance costs. Same can be said of modular exhibition stands as well. However, custom exhibition display stands require refurbishments. You also need to repair custom stands from wear and tear.
 

The Right One

Taking the given points into consideration, you are well on your way to find the perfect exhibition display.
 
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